We've worked closely with finance, ops, sales, and marketing teams across 120+ projects — mapping workflows, identifying what's actually worth automating, and building solutions that hold up in production.
We map your workflows end-to-end and find exactly where time and money are being lost.
Apps Script, Make, AppSheet, AI — we recommend what fits your stack and budget, not what we prefer to build.
We scope the project together — clear deliverables, realistic timeline, no surprises. Work starts once you're confident in the plan.
Full documentation. Your team can manage it — and we're there when things change.
Clients come in asking for a Make.com migration, a Sheets automation, or "something with AI." We start one step earlier — and that's usually the difference between a project that pays back in 6 weeks and one that gets abandoned after launch.
We've delivered across Apps Script, Make, Zapier, AppSheet, Python, and AI APIs. We recommend the right fit — not what we're comfortable building.
Finance approvals, event logistics, e-commerce ops, lead routing, invoice processing. We recognise patterns most developers never see twice.
We've integrated Claude, GPT, and Gemini into real automation workflows. We've also talked clients out of it when rule-based logic gets the same result at a fraction of the cost.
We assess and we build. The context never gets lost between the person who understood the problem and the person who wrote the code.
We choose the right tool for each problem. Not what we're most comfortable with.
Custom automation native to Google Workspace. Sheets, Gmail, Calendar, Drive — zero platform fees, full control over logic.
We know when to stay on Make or Zapier and when to exit — 120+ migrations, with a clear ROI framework first. Activepieces when you want a visual builder without a per-task bill or vendor lock-in; we've shipped a lot of them.
Claude, GPT, and Gemini in production: invoice extraction, lead classification, semantic matching, document summarisation. And the experience to know when not to use them.
Mobile apps for field teams built on existing Sheets data. We've shipped around AppSheet's native limitations — not just within them.
When volume, complexity, or reliability requirements outgrow no-code tools. Python pipelines, Cloud Functions, database-backed workflows, and custom APIs — built to handle scale without vendor lock-in.
Every number here comes from a real client engagement. No estimates, no ranges.
70 requests/month, manager → finance head chain, token-authenticated email buttons, rejection reasons auto-collected. No add-ons.
High-volume workflow migrated entirely to Apps Script. Same logic, no platform dependency, no recurring fee. Break-even in under 5 weeks.
Date-based quantity blocking across 7 warehouses so double-booking is structurally impossible. 4-role access model separating warehouse staff from coordinators.
Client wanted GPT for invoice parsing. Rule-based extraction hit 99% accuracy at zero API cost. We shipped the cheaper version — and documented why.
Case studies and how-tos from our work — every post has specific numbers, a tool decision, or a real gotcha.
Platform costs, build time, break-even timelines, and the specific failure modes we've seen in production — across Apps Script, Zapier, Make.com, AppSheet, and n8n.
See the data →Two real projects that show exactly when AI helps — and when rule-based automation gets you 99% accuracy at a fraction of the cost.
Read more →Real data from 120+ migration projects. Cost comparisons, 6-phase process, code patterns, and an honest framework for when NOT to migrate.
Read the playbook →A $2.3M commercial real estate deal calculator with formulas scattered across 16 columns. Why we restructured in place instead of rebuilding — and the gotcha that would have broken everything.
Read more →How we built a two-level approval chain for a team processing 70 requests/month — approve/reject email buttons, token auth, no add-ons.
Read more →Every project on our Upwork profile is a real engagement with a real outcome. 100% Job Success Score across 47 verified client reviews.
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